Women Of Substance

Anjali Singh : A Lady who empowered many women

Anjali Singh

Anjali Singh : A Lady who empowered many women

Some Stories Needs to be told.Anjali Singh 

Today we are doing a feature on Mrs. Anjali Singh, We felt like doing a detailed story for the work she does.We loved to interview her and to know more about her work was a pleasure,Hope you enjoy reading her as well.Anjali Singh 

Indus Divas In Interview with Mrs Anjali Singh :

1.Ma’am tell us more about yourself?

I was Born in Bhopal in 1978 and my Father was working in bank so we did a lot of travelling in our formative years. in bank so transferable job. I wanted a become an air hostess , My dream but Due to some reasons and I was very good in studies so Finally settled in Lucknow,  Schooling from carmel convent, Inter from IT College and then finally PG from Lko Univ.As I told I Wanted to become an Air Hostess so did lot many certification courses in Travel & Tourism , But that moment could not leave Lucknow cause of Family restrictions, so finally dropped the idea of Tourism and jumped into normal marketing job in Lko.

2. So Ma’am How this Association with Jute Artisans happened?

After 9 years frustrated from pvt job , 1 day immediately decided to do something of my own. Talked to father who was retired from bank and was running an NGO by the name of Bhartiya Sewa Sansthan. Got training projects form from National Jute Board to form women self help groups and give them livelihood generating activity of making jute bags.

As always since childhood wanted to help the poor and needy so when saw around  2500 such trained rural poor women at different locations, in hand so thought of taking courage of starting something of own which will benefit the ladies as well  as give me satisfaction to work and was also in a position to take risk as husband was earning good in a pvt company.

3.What you do currently?Tell us about any current projects or initiatives you wish to promote?

 We manufacture Jute Diversified Products for Official / Corporate/ Event/ Industrial and Individual needs.Before taking the shape of a Company, our organization was a Federation of Women Self Help Groups. We have an association of 200 rural women artisans with us making jute bags and other products with annual turnover of Rs. 85 lakhs. From March 2017, we have transformed ourselves in a Pvt Ltd. Company by the name of Jute artisans Guild Pvt Ltd (a STAND UP India Initiative). The Company will be devoted to manufacturing good quality jute products and its marketing as well as providing good quality training to the artisans on an ongoing basis.

4.Great Initiative ma’am.We would love to know What challenges did you faced in achieving this success?

Initially Motivating women to step out to work was a major one. Staff management as initially was not backed by any financial support from family. Managed all from my salaries savings, FD, PF, etc, so could not give good salaries, so had to manage and convince.Getting Raw material from Kolkata was tough as the supplier asked for 100% advance and min quantity 1000 mts, so did not had any backup support so faced lot of difficulty.Sometimes, convincing rural women  under the thrall of patriarchy to understand the benefit of becoming self- dependent (traditional thinking).Quality control due to handicraft item made by different hands.Anjali Singh

As I was the first person in family that too Women, so my work was not at all looked upon with interest by few of them. But I proved to them that only Family Business do not run. Any one with a zeal to work can DO ANYTHING.

5.Ma’am I know many of Our readers will get inspired by you.Please tell us What are your Biggest achievements?

Ours is India’s only  100% women driven unit dealing in Jute Products having 200+ women artisans on job.

Journey from an NGO to a Pvt Ltd Co. is an achievement in todays tough man dominated society.

Getting loan of Rs. 15 lakhs under Stand Up India Initiative from a Nationalized Bank which has very high standards.

Getting recognized by prestigious Institutions and also Govt for my outstanding performance in the field of Entrepreneurship is an achievemnt for a common woman who was known by none except her family members.

6. What according to you is your future plans?

 In next Five Years:

–          Become a known Brand in the field of Jute bag making

–          Become one of the top Jute Bag Manufacturers of India known for quality and commitment.

–          Employee welfare measures by EPF / ESI / CPF / Bonus and  Minimum Wages Act

–          Have a common Workshop/ Facility Centre for   workers / entrepreneurs.

–          To create basic amenities at work place such as Canteen, Toilets and Medical first aid facilities and Group Insurance

–          Annual Turnover to reach over Rupees 5 crores

–          Adopt latest technology for qualitative and quantifiable production

–          Enter overseas Market


  1. What message do you have for our readers?

Success is not Final,Failure is not Fatal,Its the courage to Continue that Counts…

For all All enterprising women I want to say,

Be The Courage, Be The Champion, Be courageous TODAY

We were really moved by her courage. Today she gives livelihood to women artisans and today there are more than 200 women working in this venture.

Know more about her initiative in her own words.

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