Nisha Madhulika: Rocking the Youtube world with her recipes

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Today Nisha Madhulika is a house hold name. Most Indians turn to her channel when they get caught in a dilemma about what to cook for dinner, or snack, or breakfast.

She was a simple home make in Noida before she started her own Youtube channel. Her kids were all grown up and moved out of the house and she had stopped helping her husband in information technology business. She came across a recipe on the internet. And in 2007, she started her own blog. Her husband helped her get online. And by 2011, she had written over 100 recipes. After her fans requested her to make to make video versions of her recipes, this gave birth to her own Youtube channel ‘Nisha Madhulika’ in 2011. And since, her fan base kept growing and growing.

She now posts 3 recipes a week. Two days of her week are kept reserved for shooting and four days for she sets aside for research, to engage with her followers and to read and respond to their e-mails.

Nisha madhulika, 57 has come a long way since 2011. Today, millions of people from all around her world visit her Youtube channel. Her channel showcases vegetarian recipes only. She has a subscriber base of 2,089,591 people. And she has uploaded a total of 1,158 recipe videos till date. She gets millions of views per Youtube video of hers. She has videos for everyone. New brides learning new recipes, students living away from home learing to cook and missing their maa k hath ka khana, home chefs, cooking enthusiasts and for everyone else.

Initially, her husband would help her to shoot the videos. They would shoot before 9 am i.e. before he left for the office. But now, she has a team of five people who help her with her work. She says that she is eternally grateful to her husband and two sons, without whom all this wouldn’t have been possible.

Today, she is considered among the Top 10 Youtubers in India. And even though money has never been a driving factor in this enterprise for her, Nisha Madhulika is making millions of bucks through her Youtube channel. She says that she doesn’t take any brand endorsements. She says that she is very happy with the progress that she has made.


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