Women Of Substance

Mira Kulkarni: The woman that changed the face of beauty with Forest Essentials

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Having lived in Rishikesh’s Terhi Garhwal- a hub of Ayurveda, Mira Kulkarni was exposed to the benefits of Ayurveda from the start. In 2000, she started her brand ‘Forest Essentials’. In 2000, the product range of Forest Essentials was only limited to handmade soaps and candles. It was first started as a hobby. Using the help of vaids and modern biochemists handmade soaps were made and oils were extracted using the cold pressed method of Ayurveda.

She said that she wanted to introduce a traditional version of cosmetics made according to Ayurveda but with a modern twist and that during that time, there was a need of high quality Indian skincare products. And thus, by the end of 2002, Forest Essentials had its first customer.

Mira had an aim of selling only high quality Ayurvedic products that could compete with other popular international brands. So, she insisted on organically grown unprocessed oils cold pressed by hand, using only pure plant, herb and flower infusions.

Its factories are located at Haridwar and Lodsi. The first manufactory being at, Lodsi in Uttarakhand. The first store of this brand opened at the Khan Market, Delhi in 2003. Today, the product range includes handmade soaps, oils, body polishers, cleansers, toners, moisturisers, face creams, exfoliators, body polishers, shower oils, shower oils, body mists, body lotions, hair oils, shampoos, conditioners and lots of other products covering for all your beauty concerns. Forest Essentials has also expanded to foreign markets.

Today, Mira Kulkarni plays the role of Managing Director of Forest Essentials. ‘Excellence means paying attention to the smallest details’, Mira believes.

She is a very simple lady who prefers wearing cotton sarees or silk cashmere. She says that she doesn’t wear western much. She is governed by her owl style statements; which is why her life’s philosophy is ‘being able to be yourself.’

With a strong passion and love towards the work she does she has taken Forest Essentials to new heights and made her name in the world of beauty, in India as well as overseas, with 100% pure and Ayurvedic skin-friendly products.

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