Vimonisha: Always having had a flair for fashion and an aesthetic taste, Monisha Gidwani along with her mother, Vimal Shivdasani runs Vimonisha. ‘Vimonisha Exhibitions’ is India’s one of the most popular and sought after designer wear and jewellery exhibitions, located in Chennai. Held thrice a year in luxurious five star hotels in Chennai, Vimonisha has been in business for over 25 years now. Vimonisha has completed over 100 shows and handles around 70 designers at once!
“Vimonisha – promoted by mother Vimal and me Monisha – was born out of a deep need to be independent and carve a niche for ourselves in the world of business. It brings together designers from all over the world for a two-day show”, says Monisha.
Monisha Gidwani has an MBA degree and is a marketing professional by education. “My first job from management school was Arvind Mills, where I was trained in a mill right from the blow room, through spinning yarn, dying and weaving, and printing and I learnt all about count and construction of fabric and the entire process. I moved on as marketing manager with Zodiac where I learnt a lot about design of garments, and quality of fabric.
After my stint with Australian giant Fosters I felt it was the right time to join the business as I had the unique combination of technical knowledge of fabric and had mastered the art of advertisement, branding and promotion. This was a unique skill and I think still is as no other fashion exhibition organizer in the country is able to feel a fabric and deconstruct it and analyze it and appreciate it the way I can. And that is why I am able to identify good quality fabric, and design, and then promote the brand too. That is essentially the USP of Vimonisha. Having the discerning eye to identify the best brands and then have the skill and know- how to promote them well and undertake their branding activities”, says Monisha.
Designers from all over India are handpicked to showcase their designs at the Vimonisha exhibitions. Vimonisha has created a niche for itself in Chennai and gets visited by fashion icons, film actresses, and international expat ladies- amongst many others. “PR too is our forte and we have helped launch many a label at Vimonisha over the 25 years. We provide designers the impetus to their business by providing the right marketing mix to promote their brand for them.”
In her spare time, Monisha enjoys running and has done a few 21k half marathons and 10k runs. She is also a certified scuba driver and enjoys doing yoga. “I unwind by spending time with family and friends. Like everyone else, I am a people’s person and de-stress by socializing and hanging out with my friends. I wake very early around 4 am, so I guess that gives me a head start over others.”
Vimonisha has plans of expanding its empire in Dubai, Abu Dhabi, Singapore etc.